Localcoin ATM
Localcoin ATM is a global bitcoin ATM service provider. We first worked on their Hong Kong SEO, and then moved on to help their Australia SEO as well. As a result, Australia organic session increases 30.63% in 3 months, and Hong Kong organic session increased 137.48% in 6 months.
HK Organic Traffic increase in 6 months
137.48%
AU Organic Traffic increase in 3 months
30.63%
The Challenge
Localcoin operates Bitcoin ATMs and crypto services across Australia and Hong Kong. Despite offering strong on-ground infrastructure, they are new to the HK market, and hit a bottleneck in the Australia market.
- Unable to break into the top 3 for the most transacational keywords.
- Heavy reliance on branded and direct traffic
- Limited visibility for competitive terms like “buy bitcoin with cash”, “bitcoin ATM Australia”, and “how to use bitcoin ATM”
- Haven’t expanded authority upon the rest of the Crypto industry.
- Poor internal linking between guides, service pages, and transactional content
The Results - HK SEO
We implemented a Hong Kong–focused SEO roadmap built around:
- High-intent transactional Bitcoin searches
- Traditional Chinese localisation
- Structured blog clusters targeting crypto purchase intent
- Internal linking between informational guides and core pages
- Continuous performance tracking inside GA4
Our goal: Turn informational crypto searches into transactional intent for Localcoin HK.
From GA4 (Jul 1 – Dec 31, 2025 vs Jan 1 – Jun 30, 2025):
- Total Sessions: 7,096
- Increase: +137.48%
- Engaged Sessions: 4,830
- Increase: +61.65%
This growth was primarily driven by Organic Search.
Top Performing HK Pages
/zh-hk/blog/how-to-buy-bitcoin-in-hong-kong/
- 1,223 sessions (vs 1 previously)
- 122,200% increase
- 808 engaged sessions
This page became the primary organic entry point for Hong Kong users.
/zh-hk/blog/best-otcs-in-hong-kong-2025/
- 723 sessions
- 5,925% increase
Captured high-intent users comparing OTC providers.
/zh-hk/ (Homepage)
- 703 sessions
- 56.22% growth
Improved internal linking drove authority and traffic to the root page.
/zh-hk/blog/best-crypto-wallet-in-hong-kong-2025/
- 585 sessions
- 2,559% increase
Positioned Localcoin as an educational authority in HK crypto searches.
The Results - AU SEO
Organic performance in Australia increased to 11,388 sessions, reflecting a 30.63% period-over-period growth. The /en-au/ homepage recorded 1,857 organic sessions, up 7.65% compared to the previous period.
By implementing more content across the Australia subfolder, doing more internal links between contents, and outreaching crypto-specific domain backlinks, we are able to achieve a good result in core rankings improvements in the Australia market. Major ranking improvements included:
- “how to use bitcoin atm” moving from position 11 to 1
- “buy bitcoin with cash” from 26 to 3
- “buy cardano australia” from 33 to 5
- “buy usdt australia” from 31 to 7
- “buy ripple in australia” from 31 to 8.
Conclusion
The Australia SEO campaign for Localcoin demonstrates clear, measurable growth driven by improved organic visibility and stronger keyword positioning. With a 30.63% increase in organic sessions and 11,388 total visits, the site established a stronger foothold in high-intent crypto searches.
Ranking improvements across competitive terms such as “how to use bitcoin atm” and “buy bitcoin with cash” moved Localcoin into dominant positions within the Australian market. Achieving 99 keywords in the Top 3 and 215 in the Top 10 reflects not just traffic growth, but strengthened search authority.
Overall, the results confirm that focused keyword optimisation and structured on-page improvements translated directly into sustained organic growth and stronger positioning in Australia’s competitive crypto landscape.
Table of Contents
Organic sessions increased 30.63% in 3 months and 137.48% in 6 months.
Localcoin ATM
600+ conversions with 25/25 keywords on the first page of Google in 3 months
L’ORO Jewellery
+1,100 conversions and 52 keywords in top 3 position on Google in 3 months
